Video - The one question people ask before booking a speaker
Hi... following up on last week's post about the questions to ask before you book a keynote speaker. Great feedback on that one, so let me give you the video version.
You'll ask about availability. You'll ask about topics, about fee, about the AV setup. All good questions. But here's the one almost everybody forgets, and it's the one that matters most:
What will my team actually do differently on Monday?
Because a speaker who fires everybody up for an hour and then... nothing changes? That's entertainment. Fun, but it evaporates. What you're really paying for is behavior change. People leaving with a shift in how they think, so the results follow.
So when you're vetting anyone, me included, ask them: how does this stick? What's my team doing differently next week? If they can't answer that clearly, keep looking.
That single question separates a nice event from a real investment. I build every talk around it; the mindset shift first, because that's what changes what people do.
Want to talk through what that could look like for your group? The link's below. Let's have the conversation.
Go get 'em today. See you next time.
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