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Dan Lier

As a sales leader and a rare disease patient...

my message provides proven sales tools to increase market productivity.

Dan Lier

As a rare disease patient and advocate with amyloidosis, I understand the patient journey as well the various challenges faced by the pharmaceutical sales professionals.

Watch Dan in Action...

Dan Lier

Key Topics

“The Rare Disease Playbook:

Mindset, Meaning, and Motivation in Pharma”

Based on insights from his book The Rare Disease Playbook, Dan shares his powerful personal story of resilience, combined with actionable tools for mental toughness and perspective. This keynote elevates the mission-driven spirit that defines pharma; reminding teams that their work changes lives and that purpose fuels performance even through uncertainty.

“Prescription for Performance:

The Science of Mindset in Pharma Sales”

This results-focused program delivers Dan’s proven blueprint for maintaining motivation, focus, and confidence in competitive pharma markets. Attendees learn how to combine the discipline of science with the psychology of human performance to sharpen their mental game, driving productivity, compliance, and customer impact.

“Purpose-Driven Performance:

Building Resilience in a Demanding Industry”

In a world of constant regulatory shifts, patient outcomes, and competitive pressures, success in pharma requires more than strategy, it requires mindset mastery. Dan equips teams with practical tools to stay engaged, optimistic, and productive, empowering them to lead with confidence and compassion no matter the challenge.

“Elevate: 

Winning with Purpose in a Changing Healthcare Landscape”

In today’s evolving healthcare system, adaptability and purpose are the new currency of success. Dan empowers pharma professionals to build high- performance mindsets that navigate change with confidence, connect authentically with healthcare providers, and keep the ultimate goal in focus — improving patients’ lives.

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Customize Your Keynote

Pick 3 Behaviors from List Below:

Champion Mindset

Championship Mindset

Winning Attitude

Winning Attitude

Taking Action

Taking Action (Follow Through)

Get Rid Of your Story

Get Rid Of your Story

Overcoming Adversity

Overcoming Adversity

Leadership

Leadership

Persistence

Persistence

Sales Skills

Sales Skills

Consistency

Consistency

Communication

Personality Styles – Communication Tips

Dan’s talk was engaging, entertaining and impactful. His energy and applicable take-aways were perfect for our meeting!

Alyssa Galloway

Senior Director, BridgeBio Pharma

Dan inspired our entire sales team with his personal story and provided multiple tools to maximize productivity.

Eric Schwendimann

VP Sales IBRANCE, Pfizer

Dan Lier
The Rare Disease Playbook

Download Dan's Book

This is a playbook for the people in the game.

For the patients who wake up every day with questions, pain, or uncertainty.

For the caregivers navigating a system they never asked to be in. 

For the pharmaceutical reps working hard to bring life changing treatments to people they  may never meet, yet deeply care about. 

For every doctor, nurse, advocate, and ally trying to make sense of a world that rarely  makes it easy.  

This book is for you.

Dan Lier

Dan elevates the mission-driven spirit 

that defines pharma by reminding teams their work changes lives, and purpose fuels performance, even through uncertainty and the changing landscape of healthcare.

I’ll teach you how to do it.

Unbreakable Mindset.

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