Hi and welcome to my course on selling value, because amateurs sell price and pros sell VALUE. My name is Dan Lier, sales expert, #1 Best selling author and nationally recognized keynote speaker. I’m excited to share with your four keys to selling value in your product, rather than selling price. Actually, not only are we going to teach how to create value in your product or service, we will also share how to create more value in YOU as a sales professional.
It’s amazing to me… eye opening to say the least, as how sales people are out making calls with customers and prospects and talking about price. You’ll never elevate your sales career and crush your quota by focusing on price. Won’t it be amazing to know that whatever you are selling, you will have the knowledge and the skills to sell the value in you, your product and your service.
When I started in sales I didn’t have a formalized sales training program. As a matter of fact, we didn’t have a sales training program. I sold on excitement and charisma, yet when I learned about the profession of selling, I was able to make consistent gains in my sales and become the #1 sales producer in the country. Let me show you how!